Rural and Urban Housing Clusters. Age group Segmentation. Mapping Behavioral Preferences.

We Use proper random sampling techniques to ensure that every member of your target population has an equal chance of being selected for the survey.

We keenly analyze appropriate sample size for our survey. We take into account desired Confidence levels, Margin of Error, Statistical Estimates and finite population correction factor to decide the Random Sample size.

We use a mix of closed-ended and open-ended questions. Closed-ended questions (multiple-choice) provide quantifiable data, while open-ended questions allow respondents to express their opinions in their own words.

We carefully add questions which are biased towards Caste and Religion and employ superior language processing Techniques even if the respondents are faking their answer.

Our smart surveys include mapping the digital imprints across the Social Media , Digital Platforms like Youtube and Chatting Handles to judge the popularity of a single Candidate or Political party.